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February 3, 2016

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Fresh Laces

February 3, 2016

Dope.

 

That is how I would describe Fresh Laces in one word.

I stumbled across their pop-up shop in Shoreditch last week, and wanted to buy EVERY SINGLE THING in the shop.

It's like the walk in wardrobe of my dreams.

 

Luckily their founder Nathan is a super chill guy and wanted to collaborate, so I took to the streets of East London with dancers @RemiBlack @lulu_eve and @LucieCamelo to test out their new collection.

 

Inspired by Hip Hop culture, Fresh Laces collaborates with cool artists, creatives and emerging fashion designers to bring you the hottest boutique selection of urban streetwear and rare, limited edition kicks for the sneakerheads amongst you.

 

For me, one of the stand out brands was Hubert & Calvin with their military jackets, vests and desert nudes. I also loved the bold jackets from both Ginge and Playdot apparel, and of course their amazing selection of Yeezy trainers (which I love more than Kanye loves Kanye).

 

All photos shot by the talented photographer/hip hop dancer @sarahteddyosman

 

Go check them out in store at BOXPARK and online at www.freshlaces.co.uk

Insta: www.instagram.com/fresh_laces

 

 

 

 

 

 

 

 

 Peace, Love and Hip Hop xxx

 

 

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